Facebook is also becoming one of the top traffic generating sites for
any blogger. People today use Facebook as much as they use Google. Therefore,
to improve the traffic of a blog, one must try to leverage the potentials of it.
And creation of a Facebook page for it is one of the ways. Let us see few
reasons as to why a blog should have Facebook Page:
To Separate Blog & You
Let us say your blog doesn’t have Facebook page and whenever you want
to share its contents, you post on your Facebook Wall. This means you and your
blog are one and same. To give it a separate entity status, it needs a Facebook
Page.
To give Digital Citizenship
If you don’t create a Facebook page for your blog, you are actually
not giving it a citizenship of the country named Facebook. Your blog won’t have
rights in Facebook like other blogs that have their own pages.
To Expand Readership
If you don’t have Facebook page and whenever you feel like sharing any
content of your blog, the extent to which your shared post will reach is within
the circle of your Facebook friends. Unless you create a page and then start
sharing post through it, the readership of your blog will never get expanded.
To Improve Blog Traffic
When Facebook page is being created, you are actually opening another
door from where people who have potentials to bring traffic to your blog can
enter.
To Respond Messages
All your blog readers may not love to mail you their suggestions,
queries or complaints to your Email Address. Some of them may love to directly message
them on Facebook. So creating Facebook page for your blog will actually provide
another choice for them.
To Create Community
A community here means a group of people who have admire the same work
or pursuit. A group admiring same person usually actors or athletes will be
called as fans. So your blog needs a page to have its own well-defined
community.
To Advertise Blog
If you want to improve the traffic by advertising your blog in
Facebook, you cannot do so unless you have created separate page for it.
To Add Likes Box
You must have seen a gadget showing number of people who have liked
the blog with their faces in some blogs. This is nothing but a Facebook Likes
Box embedded as Gadget in blog. Is it cool? But to have that in your blog,
first you need Facebook Page being created on its name.
To Analyze Feeds
Blogger provides facility to analyze the overall feeds of the blog.
But if you want to analyze its feeds from Facebook, you need its Facebook Page.
To Study Visitors
We cannot study the probable age groups of your blog visitors in
Facebook, their nationals, and their genders unless you have Facebook Page for
it. If you’re a professional blogger, you will fail to segment your customers
without Facebbok Page.
Therefore, we shouldn’t undermine the power of Facebook in blogging. It’s
indeed very powerful. So we advise you to open a Facebook page for your Blog.