Thursday, June 9, 2016

Mad Mimi - Email Marketing Tool Suitable for Bhutanese Bloggers

I would like to give few backgrounds of Mad Mimi before actually explaining its suitability for Bhutanese bloggers. Mad Mimi, as an email marketing service was founded in the year 2008 by Gary Levitt, who was then into the business of Music Production. Mad Mimi was borne out of his mind when none of existing email tool could meet his expectations. 
 

In 2014, GoDaddy purchased Mad Mimi at an agreed price of $45 millions. Therefore, Mad Mimi is now 100% GoDaddy owned Email Marketing Services. 

Why Mad Mimi would the best email marketing service for Bhutanese Bloggers?

If we look into the number of bloggers from Bhutan and their patterns of blogging, one can say for quite sure that Bhutanese bloggers aren't a bunch of serious bloggers. They don't care whether their blogs are free-hosted, self-hosted, paid domain or free domain. They only want some area to write. This means they are also bunch of bloggers who won't be willing to pay for their email marketing services and paid advertising of their blogs - they aren't serious bloggers. 

 
They want their blogs free-hosted with free domain. They don't care of content advertising because they aren't a group of pro bloggers aiming to take blogging seriously and also make some money out of their monetization. 

In other countries, bloggers are treated as people who are into business. But in Bhutan, blogging means just writing articles and sharing with friends. Nothing much. 

They don't care of email list building and email marketing. 

Email marketing means sending your blog's contents as emails to a list of contacts you have gathered-email list. In blogging term, this is called as campaign. 


You must have received some emails giving you links to purchase so and so from this and that links. These are nothing but campaigns. 

Mad Mimi also provides services in email list building and then creating campaigns. There are many companies that provide email marketing services like Mad Mimi does. But then why Mad Mimi for Bhutanese Bloggers?

Bhutanese bloggers don't like to pay for email marketing. Yet they want to share their post articles and increase traffics. In this case, features provided by Mad Mimi come as missing link. 

Mad Mimi features to suit Bhutanese bloggers:
  • Bhutanese bloggers are new into blogging. Mad Mimi is a simple Email Marketing Tool.
  • Bhutanese bloggers aren't willing to pay for email marketing. In Mad Mimi an email can be sent to 100 people.
  • Bhutanese bloggers like any blogger love beautiful designs. Mad Mimi has good campaign designs. 
  • Bhutanese bloggers love sharing to many friends. Mad Mimi is integrated with other social media.
  • Bhutanese bloggers want something ready. Mad Mimi has email marketing templates already being designed.
It's only when you send emails through such campaigns, your blog will receive regular readers and also new followers. I have been using Mad Mimi for few months and has also created two-three campaigns. 

How to join Mad Mimi?

Step-1
Open Mad Mimi.

Step-2
Click on Create Account

Step-3
Get your Email ID verified
     

Step-4
Open your Mad Mimi Dashboard 
      
Step-5
Click on Compose for New Campaign

Step-6
Click on Audience to add Contacts 
        
Step-7
You can then send the campaign.
   

If all the people you have added in audience open their inbox, your campaign would have got delivered. If they happen to open it, your blog's views will get increased. It seems cool, right? Try it then.

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